Building your Brand, with Corey Larson

Corey Larson is the CEO and founder of the Larson Marketing Project, a digital marketing company that specializes in building strong and resilient brand recognition. The Larson Marketing Project was founded in 2014 and works with a wide range of companies to deliver custom branding, ad management, social media integration, content production, email marketing automation, and SEO management. 

What you will learn in this episode:

  • How Corey and April started to develop One Light Ahead’s digital marketing strategy 
  • How to gain your clients’ trust through the visual consistency of your brand
  • What it looks like to create a brand recognition strategy for your own business
  • Why you should revisit your brand strategy and target market at least once a year
  • The benefits of collaboration when developing and updating your brand strategy
  • The direct connection between strong branding and a company’s success
  • How to get started creating your own branding guide today

Resources:

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